If someone you love was sick or hurt and his or her survival depended upon the care of a medical specialist, would you attempt to perform the surgery yourself at home? Of course not! It sounds ridiculous to even suggest such a thing, doesn’t it?
Well, that’s how ridiculous it is when business owners, who have never created a single successful marketing piece or advertisement, say they don’t need to hire professionals because they can “do it themselves.”
Here is the sad reality — most business owners know they have major problems with effective marketing that magnetically attracts new clients and are having a challenge with closing those new clients. There is an art and science of successful marketing and sales. Many business owners refuse to invest the money it takes to increase their revenue. When your marketing brings in new business, it is not an expense, it is an investment.
We discover after speaking with dozens of business owners that failure to get expert advice is primarily the result of “EGO.” Many business owners have too much pride to ask for help, while others have never even considered hiring experts in the first place. They just figure, “let’s put out an advertisement with a great promotion and people will just show up.”
Listen, we are all for the idea of rugged individualism and figuring things out. However, if you really want fast results without throwing away your most valuable resources called ‘time and money’ by trying many different strategies, invest in hiring an expert business and marketing coach to help you generate more qualified customers by enabling you to convert more leads into sales. This should be at the top of your list of things to do, after you have prepared your mindset for success.
The most successful athletes have at least one coach, mentor or guide who enables them to be at the top of their game. Most have several. According to experts, the same thing it takes to be successful in your business is what it takes to be the best of the best in sports–having a coach. Your coach becomes your “partner,” someone who has a vested interest in you and your businesses success. While others in your close circle–spouse, family and friends–want to see you succeed and will support your efforts, they are usually not sufficiently equipped to offer you the business advice you need to run a successful marketing campaign.
When you have a business mentor, you will no longer feel alone and isolated, wandering around like the masses. Instead, you will know what you need to do next in order to grow into successful business. You can eliminate that sense of doom and dread that can arise from having the weight of your business solely on your shoulders.
With a business mentor in your corner, you will have a support system to give you powerful and proven creative ideas to increase your sales and profits.
So, what do we mean when we say “business mentor?” We are not referring to some high-priced advertising agency with a zero track record for improving the profit and sales of small and medium businesses like yours. We are not talking about the yellow page ad reps, radio ad reps, or any other type of advertising representative trying to sell you something.
We are talking about a business and marketing expert who will coach or mentor you over the telephone, via webinar, or even live in your office, and will guide you in what is working today in order to find, attract, close and keep your clients. And the best part is it does not have to cost you a fortune to have this person in your corner. In fact, we have been able to provide outstanding results for clients via group business and marketing coaching and training programs, proving that you do not have to hire a Madison Avenue agency to produce outstanding results.
By the way, if you are ready to monetize your business more effectively and accelerate your business results, let’s connect. I know we can help.