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How to Find Your Target Audience on Social Media
How to Find Your Target Audience on Social Media
June 11, 2019
fine tune for social testing
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June 24, 2019

How to use analytics to create social media messages that will resonate with the masses

analytics for social media

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From your posts to your retweets, what are your different social media platforms saying about you? And do you know who you’re actually even talking to? Many times it’s going to be different than who we think but analytics and testing will get you there!

Two surprising facts I see in my clients:

  1. The content they think will “do amazing” won’t.
  2. Who’s engaging on those posts is usually not exactly who they thought

 

In this article you will learn:

  • How to choose powerful messages that resonate
  • How to use the social media tools you already have to dissect your audience
  • How to use simple ninja hacks NO ONE IS TALKING ABOUT to create massive buzz and tailor your content

So first… let’s do some research on what the masses are already talking about and how you can enter the fast lane of those conversations.

TIP #1: HASHTAGS

Here are some fantastic and easy to use tools:

Google Trends

Photo credit: Google trends

You can search by topic and region to help you find trends that will be relevant to your audience and then start to test various posts around that topic.

 

TIP #2: FACEBOOK GROUPS

In  last week’s post I talked about my ninja hack for using Facebook groups to start a) finding your ideal avatar and b) creating content around their questions and concerns and what they’re already talking about

 

TIP #3: REDDIT

Here’s another pro move:

Host an Ask Me Anything (AMA) on Reddit

Reddit has over 330 million users. Ask Me Anything (AMA) allows readers to ask questions in a live interview format.

There are a number of different AMA “subreddits”– as they’re called — that means sub categories– that will work for your audience: nutrition, exercise, entrepreneurship, even dog training, etc.

Reddit AMA is a growing community of users that will ask you honest QUESTIONS and give you INVALUABLE and FREE feedback.

The most popular AMAs ever held have been with celebrities and politicians such as the one held with Barack Obama back in 2012.

But don’t worry, you don’t have to be big to get big results.

 

Now that you’ve seen what the masses are already talking about, how do you choose and craft the right message?

 

A lot of those answers actually come from the analytics tools you already have on your social platforms.

Could you tell me how many people clicked on your profile link to get to your site, or how many people messaged you for more information? Where in the world your audience is from or what time of day they’re most active?

If you don’t know the answers to these questions, you should. When viewing your home page.

social media analytics

Source: Buffer

To keep it simple, I’m going to break down three sections of Insights

  • Activity
  • Content
  • Audience

#1: ACTIVITY

The Activity tab shows you key stats on how your overall profile is doing.

Things like:

  • Profile visits
  • Website clicks
  • Interactions
  • Emails (or whatever you’ve placed as your CTA)

social media analytics

 

#2: CONTENT

This next section is the holy grail for telling you if your content is connecting.

social media analytics

Photo credit: buffer

 

This allows you to look back at the posts that did well to see what type of content (pictures, video, quote card) is working. What hashtags did you use? Did you tag any influencers,etc in it?

This type of leg work is a crucial difference that many people overlook.

You can also change to see top performing posts by different categories like profile visits or get directions if you have a physical business

#3 AUDIENCE

This basic information helps you tailor your content to the major gender, age, and location of your community. Plus best time to post!

social media analytics

Photo credit: Social Media Examiner

 

BOTTOM LINE: There’s a method to the madness of choosing a message that will connect with the masses and a ton of tools to start seeing clearly when it is and isn’t working.

The key? Consistency. Don’t give up just because one post didn’t connect. Keep testing and trying. We’re all in this together!

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