Turn Your Followers Into Customers and Customers Into Superfans?

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The real truth: you can’t take followers to the bank. You can’t cash in on likes. 

I have seen people with tens of thousands of followers make $0. And I have seen people with a few thousand followers make MILLIONS (myself included).

I’m going to share a secret with you…followers don’t mean anything if you don’t have that magic word we talk about all the time: ENGAGEMENT.

Engagement comes from being engaging. Engagement increases when you are able to pique their curiosity though interjecting yourself in the conversation they are already having in their mind.  Engagement happens when your audience feels you understand them.

Which leads me to these questions:

Does your social media address challenges your readers are currently facing?

Do you solve their challenges in your social media?

And how are you creating demand for the solution you offer?

Do your followers feel like they know you… and more importantly… do you know them in a real way? 

That means not just your product or service but your why. Why do you get up everyday to serve them? Show them the behind the scenes of how you make what you do for them. Your ups and downs as a real person.

The better your followers feel they know you, the more they trust you.

And you’ve heard me say time and time and time again: your customers first and foremost have to: KNOW, LIKE and TRUST you before they’ll ever buy.

Here’s the thing I see so many people doing wrong:

You’re super excited about your new product or course and you hop on social media to say:

• Hey I have this new thing
• My product/service/course is special
• You should buy my new thing
• Every caption, every IG Story, every YT live was just : BUY BUY BUY

Now maybe you’re one of the 5 people in the world that enjoys watching infomercials all day. But for the rest of us, we come to social media to be SOCIAL in two ways:

1. Feel connection
2. Learn something of value

Where does selling 24/7 fall into that? It doesn’t.

People will at best tune you out.

At worst?

Unfollow you.

Either way, you’re not making customers and you’re certainly not building a tribe of superfans.

So let’s go back to those core questions:

Does your social media address huge problems they face?

Do you solve those problems on your page?

And do you create demand for that solution?

Dean Graziosi says, “People buy not because they know you but because they feel you know them.”

Here are four keys to creating that connection by telling stories that address their core problems:

1. Personal insights– people relate to people, not perfection
2. Valuable content– let your social page be a small free library of your brilliance
3. Thoughtful posts– show your audience you understand and care about their pain points
4. Build Trust– leveraging user-generated content

Follow the 80/20 rule

Again, no one likes an infomercial when they come on social media. So choose when you promote wisely. We talk a lot about the importance of a launch before a launch which means… promoting 90 days before you start selling that new course, product, service.

But even then, only directly selling let’s say 2 out of the 7 days of the week. The other 80%? Posting one of the story related pieces talked about above.

BOTTOM LINE:

Your customers first and foremost have to: KNOW, LIKE and TRUST you before they’ll ever buy. So, like Dean says: It’s not about if you know your clients but if they feel like you know them.

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