Failing to plan means you are planning to fail. We’ve all heard this before, however, that saying is twice as powerful when it comes to running a successful business. The very simple truth is that if you don’t just want to “survive,” but “thrive and excel” in any economy, you must have a well thought out monetization marketing plan in place.
So NOW is the best time to map out your monetization strategy for the next twelve months!
Most business owners cannot weather any economic storm or capitalize on favorable conditions simply because they don’t have the foggiest clue about what marketing they are going to run at any given time, let alone what actually works! Being a maverick in your business and breaking all the rules may sound very sexy. However, the reality is that even the business owners that have earned that reputation have a solid marketing plan in place. That’s what allows them to see a bigger picture and have a clear vision of where to adjust their marketing with some “maverick” moves.
Coming up with a twelve month marketing plan may seem daunting until you realize that most of the work is already done.
Simple. Most customers already expect you to have a special sale or promotion at least once a month and on the major holidays. We’ve already been programmed for that based on years of advertisements. Therefore, you don’t have to recreate the wheel, but you can add to it at any time, based on your specific business.
One of our clients, a chiropractor, ran a special event every quarter based around a theme. Sometimes, you would come into his office and you felt like walking into a luau with tiki huts and coconuts, other times it was like you were on a ski vacation in the Swiss Alps. Whatever the theme, you can ride the wave of marketing, make it fun, and advertise messages around that theme.
Keep this in mind — every business is aware of this pre-conditioning for event-based sales. So while the dates are already set on the calendar, it is still important for you to use compelling copy in your advertisements that educates your customers and gives them an irresistible benefit. Do NOT run a general advertisement that simply says you have stuff on sale. A great idea is to match your ads to the holiday theme and motivate them with your education based information, pictures, video, or any other media you incorporate.
The other benefit that you receive from creating a yearly marketing calendar is confidence. You are taking control of your success rather than just sitting on your hands, day-in and day-out, hoping that customers will wander in your business and maybe buy something from you.
Let’s look at a sample twelve-month marketing calendar you could create around monthly holidays:
That was simple, Right?
By the way, if you are ready to monetize your business more effectively and accelerate your business results, let’s connect. I know we can help.