Click Funnels | Marketing Funnels | Traffic + Conversion
Turn the traffic you buy into the traffic you own, so you’re never at the mercy of an ad platform that could close your account again…
Turn the traffic you buy into the traffic you own, so you’re never at the mercy of an ad platform that could close your account again…
For results that add to your bottom line again and again
A truly holistic traffic plan means capturing and keeping the customers you attract to increase lifetime value.
By crafting high-performing ad creative, expert targeting strategies, and enticing your customers to provide their best email address we ensure you have direct access to your company’s most valuable asset: YOUR customers.
And that’s just the beginning…
Paid traffic is the lifeblood of businesses because when done well it produces results you can’t find anywhere else. The problem is paid traffic is an art and a science. A constantly changing medium that requires real experts who are working with the various platforms, at a high level, on a daily basis.
If you risk your business to a self-taught ad manager, someone who has only run small campaigns, or trying to figure it out yourself with the help of a low-cost online course, you’re risking the closure of your ad accounts… and that’s catastrophic for your bottom line.
At Business Nitrogen, it’s not just our ad managers who are experts, we also work directly with contacts inside the major ad platforms to ensure we are always up-to-date with new features and best practices so you can rest assured we focus on making sure we do things right.
These case studies reflect just a few of the businesses we’ve created incredible results for with paid traffic
The Goal: Pureflix.com, a streaming video on demand service, wanted to scale all of their accounts by volume and total acquisition. They service 370,000+ paying customers and 420,000+ trial members.
They wanted to increase their paid subscribers monthly while maintaining a low Target Cost Per Acquisition (TAC).
The Challenge: Their competing goals to increase their customer base and lower cost per acquisition was a challenge as lower cost per acquisition usually limits scale.
The Results: We collaborated with Pure Flix’s internal departments and social media agency to create growth in their member base while lowering their TAC to just $26.
We also increased the number of YouTube conversions by 275% while consistently scaling the paid advertising spend.
The Goal: Skincare brand, Emme Diane, wanted to drive the number of people applying for consultations, plus increase their client base and revenue.
The Challenge: Skincare and cosmetics are a hugely competitive industry with many big players who can target the same customer base with large-scale campaigns.
The Results: We used an omni-channel social and paid advertising strategy to increase sales growth by 500% ($1,500,000 increase) over 2.5 years. Our team developed and executed email automation sequences, SEO, and a paid organic social media campaign for Facebook, Instagram and Twitter. We created all content including copy, graphics and video to support the strategy.
In 2020 alone, we created a 43% increase in users to the website and an average customer order value of $153.
The Goal: TapFit wanted to take their business from home shopping networks like QVC to online sales.
We optimized their marketing funnel that took cold traffic directly to a $97 sale.
The Challenge: Most agencies said it was impossible to scale a marketing funnel that took cold traffic directly to a $97 sale. We believed we could increase their revenue on each advertising dollar spent (ROAS) by 2.5 to 3X minimum using our unique strategies for paid digital advertising.
The Results: Through focusing on creative and landing page Conversion Rate Optimization, we were able to exceed our ROAS target.
We also introduced a Google Ads campaign that hit a (ROAS) of 7.3 in just 30 days.
Overall, within the first few months from launch, the brand was able to scale to over $100,000 monthly revenue and reached their goal of $1,000,000 in under a year.
The Goal: This Financial Services client reached out to Business Nitrogen because they wanted to increase their conversion rate while maintaining their paid traffic spend.
The Challenge: The financial space is highly competitive and so cost per click can easily exceed $60 which makes scaling conversions while maintaining a lower cost per click very difficult.
The Results: We significantly optimized their Google paid search using a strategy that introduced Facebook ads to increase reach, leads, and closed sales.
We segmented the paid search campaigns based on geographic location and focused on the best performing keywords. The team also executed conversion rate optimization on the landing pages that received paid traffic to optimize the complete customer journey.
Working with Google, we were able to run ads for client’s The Ultimate Bitcoin IRA Plan, despite it being challenging to get paid ads approved for Bitcoin on their platform.
Simultaneously, our creative team generated new hooks and concepts to increase the click through rate of display ads.
The Goal: This International Success Mentor came to Business Nitrogen to optimize their paid advertising spend while scaling with a profitable ROAS of 3.0 or higher.
The Challenge: They wanted to launch two completely new products during the pandemic.
The Results: We reduced paid advertising spend by 63% (2020 vs 2019) while growing the seven paid advertising accounts for a 35% increase in the overall revenue (YOY).
The new paid traffic strategy alone created a $3,500,000 increase in 2020 vs 2019.
They also had two large 8-figure launches in December 2019 and December 2020 while working with Business Nitrogen’s strategy.
The Goal: This Business Growth Leader asked Business Nitrogen to help increase attendance for their annual high-ticket events. As the pandemic hit in 2020 we were tasked with managing the strategy to shift in-person events to digital alternatives. They also wanted to bring in more qualified leads for strategy sessions in their high-ticket inner circle program that starts at $20,000 annually.
The Challenge: Biggest challenge was attribution from in-person sales often at the large events. We needed to effectively track the lead back to the initial ad that triggered their first opt-in.
The Results: While focusing on cold leads and new client generation, we implemented a robust attribution system to track all sales back to the initial contact. We then optimized to scale with the ads and messaging that created the best results.
This created over a 50% increase in revenue for the client while profitably scaling their ad campaigns.Our full-service team of experts goes beyond being ad managers, our designers and copywriters create high-performing ad creative and work closely with your internal team to review data from campaigns and make strategic edits so they’re always working at peak efficiency no matter what changes in the marketplace.
Our clients win big with ad audits
You deserve a team that understands the strengths of each ad platform
and knows which will work best for your situation period.
When you work with Business Nitrogen, the first thing your ad manager will do is perform a complete audit of your current advertising. Shockingly, many of our clients cover their investment with us just from the improvements we make during this initial audit.
The success of ad campaigns relies on more variables than you can imagine. That’s why it’s so important to find a real expert who knows paid traffic inside and out.
Seasonality, audience sophistication, the ad platform you choose, what you’re selling, the price point, location of your audience, the kind of ad you’re running… these are just a few of the nuances our ad managers take into account for every campaign.
Not only that, ad data (and the world-class analytics systems we use) allow us to see where your customers are really coming from and how successful your ad campaigns really are. So many people have no idea how their ads are performing because their analytics aren’t sophisticated enough to cope with their campaigns.
We use a dual approach, with cutting-edge analytics systems and expert ad managers to interpret the data and give you the real insights you need to make informed decisions for the good of your business.
We use a dual approach, with cutting-edge analytics systems and expert ad managers to interpret the data and give you the real insights you need to make informed decisions for the good of your business.
Don’t miss out on proven strategies and invaluable insight to growing and scaling your business to the 7 to 8-figure mark–Get David’s successful scaling advice and start boosting your business growth and profitability NOW.