Why you should care about Brad and Ben’s website
I don’t need to preach to you about the importance of a web presence. A long, long time ago in a galaxy far, far away, you might have even been able to get away without having a website. But in today’s world, the consumer market literally expects it.
A whopping 84% of today’s consumer market believe a website makes your business more credible than companies who just only have social media pages.
People who can’t find a website for a business will automatically discount it as NOT LEGIT.
There is no doubt about it. People are going to check you out to answer this big question in their mind:
“Is this person for real?”
They’re going to check out your website. They’re going to search for you on Google. They are going to try and find out all the information that they can on you.
When they do find you, they will start looking for anything inconsistent (it’s just human nature).
What we’re ALL looking for is TRUST when we are looking to buy or invest in something important.
Like it or not, people are constantly making decisions every time they’re watching a video or they go to a page on your website. They are looking for answers to these questions:
“Is this person for real?”
“Can they really help me?”
“Can this product or service really solve my problem?”
“Is this the company for me?”
“Are we aligned?”
It’s incumbent upon each of us as Entrepreneurs and business owners to make that decision a NO-BRAINER for them.
So the most important question you should be asking yourself now is…
How effective is MY website?
We wondered the same, so we threw an offer out to our Elite Marketing Forum members. The offer was to get their website evaluated by our expert team and get at least 3 immediate wins to help them convert more leads…
If you haven’t seen these yet, they’re up online on our group page… One of our senior marketing strategists (Chris) actually did a couple of LIVE (and the recordings are still up there if you’re curious to watch them).
- Ben discovered how to optimize his prospect journey so his visitors are 100% confident they have landed in the right place, AND how to make it crystal clear to his audience exactly what he wants them to do. Chris also revealed what Ben’s prospects REALLY want and how to convey that message and positioning in a way that resonates with his target audience at a high level. Hint: No matter what you think, the truth is, your prospects really don’t want what it is you sell… What they really want is the result your product or service will provide them.
- Brad was surprised to learn he had no clear CTA on his website…He also discovered an incredible way to showcase the power of transformation when it comes to leveraging his social proof. Chris also reveals one of the biggest missing elements on Brad’s site that most others don’t consider either…
Hint: People buy from people. Erasing the human-to-human element can definitely dissuade your audience and hurt your conversion rate.
Now you may be asking yourself, “Why would I watch a critique of someone else’s website?”
Short answer: The same advice Chris gave to another business owner about their website, could very well apply to you and yours.
Always remember, sometimes the smallest hinges swing the biggest doors.
Plus, who wouldn’t want the opportunity to get their website evaluated by Chris or another one of our senior marketing strategists for FREE?
So if you haven’t done so already, simply take a few seconds to join our group HERE.
You should know me well enough by now to know I always lead with value, so joining this group is something I know would be invaluable to you. By becoming a member, you’ll get to collaborate with other successful, like-minded Entrepreneurs who are also building Infinite Businesses that matter.
Hope to see you there.
To your success,