Do you have a MUSTA marketing team? MUSTA. Fancy acronym?  Maybe the hot new thing?  Not quite. It’s actually the opposite of that.  When an

Client value meter…Are you ignoring your clients? You’ve likely heard that it’s less expensive to retain an existing client than it is to acquire a new one,

Sales VS. Marketing Do you ever feel like your sales and marketing teams are on opposing sides?  It’s been a constant battle for decades for many

How to stop being pulled in 100 different directions Ever been guilty of answering text messages during a meeting? Or checking email while you’re on a video

Why you should care about Brad and Ben’s website I don’t need to preach to you about the importance of a web presence. A long, long

What’s your story? 30 days. I want you to imagine that you have 30 days until you lose everything. Your house, your cars, your family…Everything.  That wasn’t

Does Your Lead Magnet ✓ These Boxes? The last two components I’ve outlined definitely pave the way to reach your ideal clients, but how do

Funnel Fallacy #2 | Compelling copy In the last newsletter, we covered the WHO and HOW (Component #1) when it comes to creating a massively successful lead